How to Find Your Perfect Asset Allocation
The savvy online investor manages her investment portfolio by allocating assets. Asset allocation and diversification help you spread your risk across various types of online investments. You can calculate how much risk you can tolerate and select a blend of investments to give you the highest return for that risk. Or, you can take a return-based approach that measures how much return you need to meet your goal and design a portfolio that can get you there.
Picking an asset allocation based on your risk tolerance
If you’re like most investors, the disappointment you feel when your portfolio falls more than you’d like is definitely greater than any happiness you might feel at eking out a slightly better-than-expected return. That’s why online tools that assess your appetite for risk, and then design a portfolio, make sense for many investors.
IFA.com: Take the Index Fund Advisors offer a Risk Capacity Survey to determine what kind of investor you are. After you answer the questions, the Web site suggests one of several portfolios.
Vanguard’s Investor Questionnaire: The Vanguard questionnaire asks you ten questions in an attempt to determine how much risk you can stomach. At the end, the site recommends that you own certain mixes of short-term reserves, stocks, and cash.
CNNMoney: CNNMoney steps you through four questions designed to figure out what kind of risk taker you are. It then generates a fairly basic asset allocation mix.
Asset-Analysis: This site steps you through five questions that measure your appetite for risk. When you’re done, the site determines how much risk you can take and tells you how much of your portfolio should be invested in cash, bonds, emerging markets, domestic stocks, real estate, and international stocks.
Picking an asset allocation based on your goals
The other way to figure out how to allocate your portfolio is to first determine what kind of rate of return you need to reach your goal and then pick an asset allocation designed to get you there.
*TIAA CREF’s Asset Allocation Evaluator: If you want to determine your allocation on a specific goal, such as saving for college, this is a good tool for you. The first question it asks is what you’re saving for, such as retirement, education, or a first home. The site then asks you additional questions that are relevant to that specific goal.
*Fidelity.com’s Portfolio Review: Use this tool to help you plan for a wide array of goals, ranging from retirement and education to more specific things like a vacation, wedding, or wealth accumulation. The Portfolio Review also studies how much risk you can stomach.
The site can analyze your current portfolio and make suggestions on ways to improve and suggest an asset allocation. You don’t have to be a Fidelity account holder to use the system; you can sign up for a free membership instead.
*Morningstar’s Asset Allocator: The Asset Allocator examines your financial goals and helps you choose the blend of cash, stocks, and bonds that will make it happen. The tool isn’t free, though, so you’ll have to pony up for a subscription to Morningstar Premium, which costs $189 a year. A free 14-day trial is available.
*American Century Investment Planner: This planner starts by asking you what you’re saving for and then goes further to make suggestions. You need to register to use the site; however, you don’t need to have an account.
Some brokers and mutual fund companies provide asset allocation tools to their customers. Mutual fund company T. Rowe Price, for instance, offers tools that analyze your portfolio and generate asset allocations to customers.

Online Investing Glossary
60 percent margin requirement
The requirement that you must put up 60 cents of every $1 you invest.

Online Investing Glossary
annual report to shareholders
A document that contains all the required financial statements and information contained in the 10-Ks presented in a colorful format.

Online Investing Glossary
average daily share volume
The number of shares that usually trade hands in a given day.

Online Investing Glossary
balance sheet
A document that tells you what a company owns and what it owes.

Online Investing Glossary
bond
An IOU issued by a government, a company, or another borrower.

Online Investing Glossary
brokerage
A fee paid to a broker to handle investment transactions for you.

Online Investing Glossary
capital gains
Income you’ve made on the capital you’ve invested.

Online Investing Glossary
cash account
A brokerage account into which you deposit cold hard cash your broker uses to buy stocks for you.

Online Investing Glossary
commission
The price brokers charge for executing trades.

Online Investing Glossary
Consumer Price Index
The measure of how much prices for the things individuals buy are changing.

Online Investing Glossary
days to cover
The number of days it would take, on average, for the number of shares that are being shorted to trade.

Online Investing Glossary
diversifying
To spread your risk over a wide swath of investments.

Online Investing Glossary
dividend yield
The amount of return you’re getting in the form of a dividend, in other words, how big the dividend is relative to what you’ve invested.

Online Investing Glossary
dividends
Cash payments made by companies to their investors.

Online Investing Glossary
earnings reports
A document that tells you how much the company made during the quarter. Earnings reports also contain all the vital financial results for the quarter, including the net income (or total profit) as well as earnings per share, which is how much of the company’s profit you can lay claim to as a shareholder.

Online Investing Glossary
Exchange Traded Funds; ETFs
Groups of stocks, much like mutual funds, that trade like stocks.

Online Investing Glossary
geometric mean
The way to correctly measure stock return.

Online Investing Glossary
holding period
The length of time you hold a stock.

Online Investing Glossary
income statement
A document that outlines how much money a company made.

Online Investing Glossary
limit orders
Trades in which you set the price you’re willing to accept.

Online Investing Glossary
maintenance margin
The percentage of ownership of stocks relative to what has been borrowed (typically 30 percent or higher at most firms) most online brokers require investors to maintain.

Online Investing Glossary
margin account
An account type that lets you borrow money you can use to buy stocks.

Online Investing Glossary
mutual funds
Money collected from many investors and used to invest in a basket of assets.

Online Investing Glossary
number of shares outstanding
The number of shares that are in the hands of investors.

Online Investing Glossary
options
If you own an option, you have the right, but not the obligation, to buy or sell an investment, including shares of stock by a certain preset time in the future.

Online Investing Glossary
penny stocks
Stocks that trade for less than a dollar.

Online Investing Glossary
Producer Price Index
Tracks prices paid by companies that create goods. When prices are rising, both bond and stock investors pay attention because that affects the value of their investments. Stock investors typically don’t like inflation because it drives up costs and makes their investments worth less.

Online Investing Glossary
proxy statement
A document that describes company matters to be discussed and voted on by shareholders at the annual meeting.

Online Investing Glossary
shareholders’ equity
The difference between assets and liabilities is what portion of the company shareholders own, called.

Online Investing Glossary
short squeeze
What happens when the short sellers get nervous that a stock they’re betting against will rise and they rush out and buy the stock back so that they can return it to the brokers they borrowed it from.

Online Investing Glossary
taxable accounts
The standard accounts that come to mind when you think about investing online.

Online Investing Glossary
tax-advantaged accounts
Accounts that are sheltered in some way for some period or other from the Internal Revenue Service.

Online Investing Glossary
total return
The amount a stock has gone up plus its dividend.

Online Investing Glossary
turnover
The amount of buying and selling a fund does.

Online Investing Glossary
valuation ratios
An estimation a stock’s value computed by comparing the stock price with a measure taken from the company’s financial statements.

Online Investing Glossary
volume
A measure of how many times shares of a stock or ETF trade hands.