To be useful for visual social marketing, a pinnable image is one that, on its own, tells the story of the post. Pinnable images, which can be shared across social networks with no accompanying text description, convey the key message of the blog post. A pinnable image can drive clicks and traffic to your blog, because the image entices people to click on your links and read your blog posts.

In the age of Pinterest, where the image is the focus of sharing a blog post or web page, you can't afford to miss out on the traffic to your site that images can generate. The idea is that the image alone tells your story.

When a blog post from is pinned to Pinterest, the image alone must tell the story. An appropriate image attracts more clicks; a less relevant image attracts fewer clicks.


To make the images with your blog posts pinnable, follow these best practices:

  • The image should tell the story: The image alone should tell the story. Don't simply select a related image to accompany the post. Look at the image by itself, and assess whether it showcases the topic of the blog post.

  • The image should drive viewers to click: The goal of pinnable images is to intrigue people to click on the image. The image should be intriguing and interesting enough to drive someone to click.

  • Images should be eye-catching: All images should be interesting, intriguing, and eye-catching. Remember that the images accompanying your blog post may show up in a Facebook newsfeed. Make sure that it's eye-catching enough to make someone stop and click on it.

  • Image types should be mixed: Some blogs and websites have an image template that they use on all their blog posts. To keep your blog posts interesting, mix up the types of images you use. Don't stick to a single format or template.