How to Draw Attention to Special Blog Pages
As a blogger, you probably spend a good deal of time promoting your blog posts. But what about the blog pages you’ve created in addition to the home page? Using design elements and effective navigation within your blog design can drive more traffic to these important pages.
Most bloggers have an About page and a Contact page. Beyond those, a blogger’s special pages vary. Some common pages include:
Popular Posts or Best Of page
Start Here page
Advertising or PR page
Services or Work with Me page
Category pages that highlight the most recent posts in each of your blog’s main topic areas
Series page that pulls together all the posts in a series, such as this series on blogger business cards
Special blog pages house some of your blog’s most helpful content yet they often don’t get the traffic that a blog post does — at least not without a little prompting from you. Here are some ways your blog’s visual and navigation design can attract visitors to your blog’s special pages:
Navigation menu: A navigation menu is one of your reader’s first glimpses at all the content your blog offers. On your navigation menu, place only your most important pages and use clear titles for the headings. If you have a lot of pages you think merit being in the navigation menu, consider adding drop-downs to your menu or create a secondary menu.
Sidebar graphic: Using an image-editing program, create a graphic that grabs attention. You could design a sidebar graphic that uses only text or combine text and an image. Whatever you do, keep the message short so the text is large enough to read. Small text on a blog sidebar doesn’t stand out.
Sammy from The Nailasaurus uses examples of her nail painting styles to draw attention to her categories. The bold white font outlined in black contrasts enough with the colorful background images, so that the text is easy to read.Credit: © Samantha Tremlin, www.thenailasaurus.com
Sidebar link: Some pages might be important but don’t necessarily warrant a sidebar graphic. In that case, direct someone to this page with a link. If you link to special pages in your sidebar, include a few and group them together. (A single link can look lonely or out of place.)
Within a blog post: If a blog post relates to one of your special pages, weave a mention of the related page into the content and include a link. For example, a post about attending a blog conference might say something like, I got to exchange blog business cards with some really awesome bloggers. (The link points to a special guide to creating blogger business cards.)
About page: One of the most clicked pages on a blog is your About page. Take advantage of that by directing people who visit your About page to other pages that your reader might find useful or interesting. You can link these within the content or use images of graphics to drive traffic to your special pages.
At the end of your blog posts: If someone is reading your blog post, you have that person’s attention. Take advantage of that by mentioning a relevant special page with more information, tips, or resources for your reader. You can mention the page at the end of a specific post or, if a page is relevant to just about any of your posts, then create a signature that automatically displays at the end of each post and points to this content.