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How to Define Your Target Audience on Twitter

Choosing your target audience is the first step in building your Twitter marketing plan. Choosing people to target on Twitters differs from choosing your market in a more traditional setting. When you're trying to determine the target audience you want to reach on Twitter, answer a couple of questions:

  • Whom does your product or service appeal to? For example, a travel company may be targeting retired individuals for vacationing. A video games company might target single men, ages 20 to 30.

  • Whom do you care about? This may not be as relevant in the realm of traditional marketing, but it is in the Twitter environment because you’re building relationships. So, in the case of the travel company, this may be the retiree who has been dreaming all his life of traveling to Hawaii. In the case of the video game company, this may be the guy who is willing to camp outside a store waiting for a new game to be released.

Review your current demographic (target audience) so that you can build an honest opinion of your client. Why reinvent the wheel? You either have a basic idea of your target audience or already have a specific group of people buying your product or service. For example, perhaps a typical client is Mary, a stay-at-home mom with three kids who buys your soccer balls. Or maybe it’s Paul, the white-collar professional who works 90 hours a week, or Janice, the grandmother of your best friend. Or perhaps a segment of your clients are small-business owners.

Reviewing your current clients and placing them into the mix can also help you figure out whom you should target on Twitter. If you're starting a new business and you don’t yet have a good idea of whom to target, review the questions included earlier in this section to help in your brainstorming process.

A concept many business owners or professionals fail to understand when it comes to brainstorming new strategies for business is to ask your clients’ opinions. When you're figuring out who your target audience is on Twitter, look to your current clients. Are they on Twitter? Ask those clients who use Twitter for advice about whom you need to target on Twitter. Getting input from your current clients can go a long way to help you implement your strategy. You can send out e-mail surveys or just pick up the phone in order to get input from your existing customers.

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