How to Create a Customer-Centric Social CRM
How to Create and Invite People to Your Business's Facebook Event
Marketing Your Small Business For Dummies Cheat Sheet

How to Define Processes That Yield Insights for Your Social CRM

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Identify the social networks on which your customers interact.

This will likely include the usual suspects — Facebook, Twitter, and Foursquare — but don’t discount newer sites like Google+ and Pinterest, or Yelp and other review sites or forums. There are niche sites for quite a few industries as well. For instance, those in the travel industry should look at TripAdvisor and FlyerTalk. Identify a few of these more narrowly focused sites and see if your audience is active there.

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