How to Deal with Your Assets after Your Pop Up Closes
When you close your pop up project, you need to store everything you’ve made or used for future use or find it a new home, and return anything borrowed to its owner. Throughout your pop up, you’ll have made all sorts of things, from logos to leaflets and branding to banners. And you’ll have gathered all sorts of useful things, too, from shopfittings to teaspoons.
Consider these details:
Furniture, fixtures and fittings that are unwanted at the end of your pop up need a new home. A local charity shop, voluntary sector group or other organisation may be able to continue to use them. Otherwise, consider using your local Freegle, Freecycle or other recycling group to pass such items on.
Stock left over can be stored for future use. Return any stock provided on a sale-or-return basis and check to ensure that all stock sold is accounted and paid for. Consider donating to charity anything that you won’t need in the future or use your local Freegle or Freecycle group to pass on unwanted items.
Evaluation, documentation and branding are valuable property, and somebody still needs to own them after your project has ended. Ownership won’t be a problem if they’re part of your brand, or you plan to continue the work your pop up started.
But if not, consider whether you can pass these items on to a partner organisation. If you do, make sure that it’s clear who takes responsibility for those assets in case they’re needed in the future.
Websites and social media accounts are valuable because they let you keep in touch with customers and contacts you’ve made. If you’re continuing your work, make sure that they’re maintained and updated.
If not, consider whether to pass them to a partner or keep them dormant. If you hand them over, make it clear that this has happened by posting an update on your account’s profile. If you decide to keep them dormant, make it clear with a message that says, ‘This project ran from X to Y. For future work, contact Z’.
If you’ve borrowed anything and it’s been lost or damaged, offer to make repairs or replace the item.