How to Deal with Keyword Stuffing

Here’s an example of keyword stuffing on a Web page for car customization: “Customize your custom car customized with our car customization customizing cars service!” This text is so full of keywords that it no longer sounds like natural English. If you read something like that on a site, you know the Web site is trying to increase its relevance to those keywords by repeating them, hoping that search engines will rank them higher in the search results.

Keyword stuffing can also happen sneakily, away from the user’s view, by overusing words in the Meta data or in image Alt attributes. How should you correct a keyword stuffed page? Here's how:

  • On your own site. There’s an art to using enough keywords, but not too many, so that search engines know what your pages are relevant for without thinking they’re spam. To get the proper keyword distribution (the way keywords are spread throughout a page) and keyword prominence (the keywords are common to the content, more so than the other words but not enough to be spam), you can do competitor research to figure out what’s “normal” for your keywords.

  • On other sites: If you find another site keyword stuffing, you can report it as spam.

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