How to Deal with Deceptive Redirection
Deceptive redirection is a type of coded command (usually a Meta refresh, which instructs a user’s browser to automatically refresh the current Web page after a given time interval) that takes the user to a different location than what was intended via the link that was clicked. Deceptive redirection is often a tool of spammers.
Spammers create a page with content that ranks for a certain keyword, yet when you access that URL (Web address), you get redirected to an entirely different site that has nothing to do with your search. This technique is often used by pornography and gambling sites to grab unwitting visitors. In order to combat deceptive redirects, take these actions:
On your own site, avoid using Meta refreshes. The search engines may flag your site for a spam investigation if they find you using them because they’re highly suspicious. When you need to redirect an old page to a new page, the only safe way is to use a 301 permanent redirect (a type of server command that automatically reroutes an incoming link to a different URL).
On other sites, when you find a search engine result taking you to a completely different site maliciously, you have the option to report it as spam to the search engine. Depending on the situation, you may be performing a public service. The fewer sneaky sites out there, the better.