How to Create Your Business’s Facebook Page

1 of 10 in Series: The Essentials of Creating a Facebook Page to Market Your Business

Facebook makes setting up a Page for your business easy. (Keep in mind that you need to create a personal profile first.) Just log in to your personal profile account, and with some basic information about your company, you can get started.

Go to the Facebook Create a Page page.

This page displays buttons for the different business types for which you can create a Facebook Page. (You can also find this link at the very bottom of your personal Facebook page.)

Select the business type that best describes your business.

You can choose Local Business or Place; Company, Organization, or Institution; Brand or Product; Artist, Band, or Public Figure; Entertainment; or Cause or Community.

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Type your business name in the Page Name field to secure your organization’s name on Facebook.

For this example, the rock band X-Factor selected Artist, Band, or Public Figure as the category, selected Band as the type of business, and then named the Page X-Factor.

When you name your Page, it's permanent, so make sure you choose a name that you want your fans and customers to associate with your business.

Select the check box below the name of the Page to accept the Facebook terms.

Selecting this check box certifies that you’re the official representative of the business, organization, entity, or person that's the subject of the Facebook Page — and that you have the necessary rights to create and maintain the Page.

Click the Create Official Page button.

Congratulations, you’ve created your Facebook Page!

Choose the correct category while creating your Page because the resulting templates that Facebook generates have different options. For example, if you choose Brand, Product, or Organization, your Page elements are different from a Local Business cafe. The Local Business cafe has a section for reviews from your patrons; the Brand, Product, or Organization doesn’t.