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How to Create Events on Your Company’s Facebook Page

The power of a social networking community is a wonderful thing and events can benefit your company. A tight-knit community will rally around the brand for all occasions. They’ll comment on blog posts and social networking updates, they’ll respond to promotions and discounts, and they’ll attend events. In fact, a good way to gauge community interest is to create an event.

What is an event?

  • A sale

  • A party

  • A tweetup, that is a real-world meet up organized on Twitter

  • A conference

Events can also be online affairs, such as

  • Webinars

  • Contests

  • Twitter chats

When you create an event using Facebook, you have the opportunity to invite everyone who likes your brand’s Page to attend.

Creating events don’t take much time at all and are simple to set up.

  1. Click the Events tab located under your cover photo.

  2. Click the Create Event button.

  3. Enter in important information, such as event name, date, time, location, and a few words about the event.

  4. Select guests who you would like to invite to attend.

  5. Click Create Event.

You also have the option to select whether you want your invitation page to show who has been invited to the event. Most people like to see who they know will be attending events, so it’s a good idea to check this function. Folks will also be able to see who has declined and who is a maybe.

As you don’t want to have an invitation page filled with no thank you’s, it’s a good idea not to create events for every move your brand makes. Instead, send invites to events you know will go over well.

Don’t use events as invitations to spam. If you send out invitations every other day to drive traffic and sales, you’re going to lose your community.

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