How to Create Etsy Coupons
Etsy recognizes the importance of marketing your shop and offers several built-in promotional tools. Specifically, Etsy enables you to create coupon codes for your shop, buy a spot in a special showcase to boost your shop's visibility, create a special widget for your blog or other website to advertise your Etsy shop, and promote your shop on Facebook.
You can offer your Etsy customers discounts on merchandise or free shipping through coupons — or, more specifically, coupon codes. Buyers can then apply these codes to purchases during the checkout process. For example, you may offer a coupon to celebrate your store's anniversary or an upcoming holiday, to reward repeat customers, or to share with your Facebook fans or Twitter followers.
To spread the word about your coupon code, you can simply include the code in the packaging with any items you sell — say, by tucking a business card in with your piece. Alternatively, if you maintain a newsletter, you may want to include a coupon code there to drive sales in your Etsy shop.
To create a coupon code, log in to your Etsy account and follow these steps:
Click the Your Account link along the top of any Etsy page.
The Your Account page opens.
Click the Coupon Codes link, under Promote, on the left side of the page.
The Reward Customers with Coupons page opens.
Click the Create New Coupon button.
The Create New Coupon dialog box opens.
In the Coupon Code field, type the code you want to use for the coupon.
Note that this code must contain between 5 and 20 alphanumeric characters (no punctuation), with no spaces.
Click the Discount Type drop-down arrow and choose the type of discount you want to offer — Percent Discount or Free Shipping.
If you choose Percent Discount, type the discount amount in the % Off field. If you choose Free Shipping, optionally check the Only for Domestic Shipping Addresses check box.
When a customer redeems a coupon, Etsy's 3.5% transaction fee applies to the discounted price.
Click the Active option button to activate the coupon code and then click the Add Coupon button.
Etsy creates the coupon code and lists it on the Coupon Codes page.
If you want to deactivate a coupon code, click the code's Active link. Then, in the dialog box that appears, click the Inactive option button and click Save Changes. Etsy deactivates the code for you. If you want, you can reactivate the code later by clicking the code's Inactive link and clicking Active in the dialog box that appears.