How to Create Etsy Coupons

You should really think about jumping on the coupon bandwagon. Coupons have come a long way since their invention in 1887, when Asa Candler, an early investor in the Coca-Cola Company, devised a plan to distribute millions of coupons for free servings of the now-famous tonic. In fact, these days, coupons are everywhere.

That’s right: You can channel your own inner Asa Candler and offer your Etsy customers discounts on merchandise or free shipping through coupons — or, more specifically, coupon codes. Buyers can then apply these codes to purchases during the checkout process. For example, you may offer a coupon to celebrate your store’s anniversary or an upcoming holiday, to reward repeat customers, or to share with your Facebook fans or Twitter followers.

To spread the word about your coupon code, you can simply include the code in the packaging with any items you sell — say, by tucking a business card in with your piece. Alternatively, if you maintain a newsletter, you may want to include a coupon code there to drive sales in your Etsy shop.

To create a coupon code, log in to your Etsy account and follow these steps:

1

Hover your mouse pointer over the Your Shop link along the top of any Etsy page.

A list of options appears.

2

Click the Coupon Codes option.

If you’ve never created a coupon before, you’ll see the Reward Customers with Coupons page. Otherwise, you’ll see the Coupon Codes page.

3

Click the Create New Coupon button.

The Create New Coupon dialog box opens.

4

In the Coupon Code field, type the code you want to use for the coupon.

Note that this code must contain between 5 and 20 alphanumeric characters (no punctuation), with no spaces.

5

If you want buyers to receive a coupon automatically upon purchasing an item from your shop, click the Thank You Coupon check box to select it.

Enter the Coupon details.

6

Click the Discount Type drop-down arrow and choose the type of discount you want to offer — Percent Discount or Free Shipping.

If you choose Percent Discount, type the discount amount in the % Off field. If you choose Free Shipping, optionally check the Only for Domestic Shipping Addresses check box.

When a customer redeems a coupon, Etsy’s 3.5 percent transaction fee applies to the discounted price.

7

Optionally, enter a minimum purchase amount. You can also enter an expiration date, but it’s not necessary.

Buyers must spend this amount to be able to apply the coupon.

8

Click the Active option button to activate the coupon code.

You’re almost ready to have some coupon action at your Etsy business.

9

Click the Add Coupon button.

Etsy creates the coupon code and lists it on the Coupon Codes page.

If you want to deactivate a coupon code you can easily do so. Simply click the code’s Active link. Then, in the dialog box that appears, click the Inactive option button and click Save Changes. Etsy deactivates the code for you.

If you want, you can reactivate the code later by clicking the code’s Inactive link and clicking Active in the dialog box that appears. You can also simply delete a coupon code by clicking the X button to the right of the code in the Coupon Codes page.

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