How to Create Connections on Social Media

You want more friends, fans, and followers in your social media networks, but don't think that amassing sheer numbers gets you closer to achieving your business goals. Bigger numbers may look attractive on the surface, but if the wrong people help you accumulate them — individuals who aren't in your target demographic and who aren't interested in what you have to say — those "connections" are empty and meaningless.

For social media engagement to be successful, you need to be connected with more of the right people — the individuals who willingly align themselves with your brand, who pay attention when you share content online, and who gladly pass along the content you've shared.

To attract the right people, start by creating an online presence that reflects your brand and that is focused, attractive, interactive, and intrinsically valuable to the audience with whom you want to connect.

As you begin your outreach to gain friends, fans, and followers, follow the people whom you want to follow you. To boost your outreach, leverage the highly targeted advertising options on the most popular social networks to hone in on the right audience to build your fan base.

Social media engagement works best when you respect your connections and understand that their time and attention are valuable — and often stretched to the limits. Your connections in social media are only as strong as the effort you invest in obtaining and cultivating them over time. Without strong and attentive connections, you can't have real or lasting engagement.

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