How to Create an Album of the Wedding Photography
After the photographs for the wedding album have been chosen and have gone through a final edit, you’re ready to begin the actual album design. The process includes everything from choosing an album style to sending it off to your album company to be assembled.
How to choose an album style
Most wedding albums these days fall into two categories: matted albums or flush-mount albums. Here’s how the two differ:
Matted albums: This more traditional style of album has the photos printed individually and adhered to a pre-cut mat. The mat is then attached to the album page.
Flush-mount albums: Each album page is printed as a single image so that all the photos lay flat across the entire page. It is then dry-mounted to a thick page board.
Whether you go with a matted style or a flush-mount style album, you can choose a thick, high-quality cover made from a material of your choice. Either type of album is a great option, and the choice boils down to your personal preference.
How to lay out the images in the album
Designing a wedding album may seem like a daunting task at first. As you sit before your computer with an empty album template, you may wonder where to even begin. Though putting together a complete story in a wedding album does take a good amount of time, here are a few tips to ease the process along.
Less is more: Don’t try to load up each page with a ton of photos, or all the images will be clamoring for attention and the page can look cluttered and disorganized. Instead, choose two or three images for each page so that the viewer’s eye can fully take in each image.
Now to break that rule of thumb: Though you generally want to have just a few photos on each page, certain parts of a wedding, like reception details or wedding party photos, do lend themselves well to more images on a page because these types of photos have a lot of similarities to one another and look great grouped together.
Tell a story: One of the most important things to keep in mind as you work on the album is that you’re telling the story of the entire wedding day in just a few pages. Choose images that best depict the action and emotion of each part of the wedding day, and arrange pictures chronologically.
Don’t feel the need to fill up all the empty space: Sometimes leaving an empty space on the page can give a very calming effect. Play around with how large or small you want each image on the album pages and don’t be afraid to leave some empty space.
Use only the best images: You know how in high school when you had to write a paper that met a minimum length requirement, and you ran out of things to say so just added a bunch of filler words to make the paper long enough? Don’t carry over that technique to album design!
The wedding album is a showcase of your work, so you never want to include mediocre photos just to make the album long enough. Choose only the best you have to offer and work with that.
How to show album proofs to the couple
If your couple is involved with the album design process, show them the first draft when you have it finished so that they can make their revisions or approve what you’ve done. Rather than e-mail them the files and have to keep track of all their comments through a dozen different responses, consider using online album proofing.
You upload your album files to the website of the proofing company you choose and create a password for that album. Then you send the link to your clients, who are then able to log in, view the album preview, make comments, and request changes. You may go through this process several times, depending on how many revisions you allow your couple to make.
When all edits to the album have been made, make sure you submit the proofs to your couple one last time for final approval. When the newlyweds sign off on the album, you’re ready to send it off to print!
Following are a few options for online proofing:
Album Exposure: This online option costs $15 a month, or $150 a year.
AlbumRev: Album Rev is a free site for sending album proofs to your clients.
Album Proofer: Album Proofer has a free account available, but you can only have two albums on the account. It also offers a paid account, which costs $15 per month or $79 every six months, that allows an unlimited number of albums.
Queensberry Workspace: Queensberry Workspace offers a range of memberships from a free proofing membership to a Pro+ membership with added benefits that costs $49 per month.
How to send the files to your album company
The next step in the process is to send your album files to your album company, who prints and binds your album. Generally you will need to do the following:
Choose your album style.
Select a cover material and type of paper.
Determine the correct size of the album along with appropriate amount of pages.
Upload the images to be printed.
Review the album and make sure all the images are aligned on the template correctly.
Order the album by entering your payment and shipping information.
As you prepare to order the album, consider ordering one for yourself to keep to keep on hand to show off to prospective clients.
If ordering an extra album is not in the budget, you may want to take a few detailed pictures of each one before sending it off so you still have something to show new clients.