How to Create a Vanity URL for Your Facebook Business Page

When you initially create your Facebook business page, it has a fairly long and ugly URL (or address), such as https://www.facebook.com/pages/Post-Planner/1234567890. An address like that makes it hard for people to remember how to find you on Facebook.

Luckily, as soon as you have 25 followers, you can create a vanity URL. A vanity URL is a custom address for your Facebook business page, such as http://facebook.com/PostPlanner. Although most people refer to these customized URLs as vanity URLs, Facebook calls them usernames. Also, you don’t always need 25 followers to secure your vanity URL; sometimes you have that option as soon as you create your business page.

You can create a vanity URL for your personal timeline.

We have a few tips to share with you about vanity URLs:

  • When you create your vanity URL, it’s set. If you make a typo or change your mind, you’re out of luck. Carefully check your spelling before you click the Save button!

  • Try to match your vanity URL to your business page title, because people will find it easier to remember the address. If the vanity URL you want is taken, it’s okay if the title of your business page is a little different from your vanity URL. When people search for your business page on Facebook, your title is what counts.

  • Think of at least three vanity URLs for your business page. You may not be able to claim your first choice if someone else is already using that vanity URL.

  • Facebook does not allow you to use the word Facebook in your vanity URL. The company doesn’t want you to infringe on any Facebook trademark or imply that you’re affiliated with it in any way.

  • Vanity URLs can only use alphanumeric characters or periods, and can’t contain spaces, hyphens, or other special characters — and if you use a period, it can’t come at the end of the name.

  • When a vanity URL is used, no one else can use it. This is true even if the vanity URL is abandoned. The only way to claim a used vanity URL is to prove you own the trademark.

  • If you have trademarked your company name, but the vanity URL is not available, you can contact Facebook to help you obtain the correct vanity URL. Complete the form on their website. Facebook usually helps you within 48 hours.

You can follow these instructions to create a vanity URL for your business page:

  1. In your browser, go to Facebook’s Username page.

    The Username page appears with two boxes. The top box allows you to create a username (vanity URL) for your personal timeline; the bottom box allows you to create a username for your business page.

  2. In the bottom box, use the drop-down list to choose the business page for which you want to set the vanity URL.

    If you’re the admin for more than one business page, you see each of those pages listed in the drop-down list. If you are the admin for a single business page, that page will be the only one listed.

    A text box appears.

  3. In the text box, type the name you’d like to use for your vanity URL, and then click the Check Availability button.

    If the name is available, you can set it; if it’s not, try another name.

  4. When you have a vanity URL you want to use, click the Save button.

You can shorten any Facebook URL even more by replacing facebook.com with fb.com. For example, http://facebook.com/PostPlanner becomes http://fb.com/Postplanner. This trick comes in handy when you’re including your Facebook URL on a business card or other small space!

It may be tempting to link to your website and try to convert your readers into customers when they arrive there. Our experience is that people interacting in Facebook don’t want to leave Facebook and are less likely to click links that take them away. If you think about it, you don’t want your visitors to leave Facebook either.

Isn’t one of your goals to convince new visitors to Like your business page? If you’re sending them away from Facebook, they may not Like your page before they click away. Instead of linking away from your business page, give a specific call to action (such as “Like our business page and receive a free chapter of our book!”)

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