How to Create a Facebook Page
It's not always easy to know how best to create your Facebook Page to attract the kind of attention you're looking for. The following lists show you how to create your Page and format it for maximum exposure. Additionally, a list at the end shows you how to configure your Page Moderation settings.
Select the correct Page type, the one that most closely represents your business.
See the available types here. Keep in mind that a "Local Place of Business" allows your business to appear on mobile devices for Facebook users who are physically near your location. This type is best used for businesses like restaurants, museums, retail stores, and so on.
Select the right category and address for your Page.
The more accurately you categorize your Page, the more likely it will appear in Facebook search.
Add subcategories, a description, and a website for your business.
When selecting subcategories and writing your description, use terms your customers use. Keep the description short, simple, and search friendly. (Your Facebook Page description is the meta description that appears in search results.)
Upload a profile picture (200 px square).
Again, keep this simple yet attractive. Your profile picture is the image people will see the most.
Upload a cover image (851px by 315px).
Make sure that less than 20% of the image comprises text.
Add milestones and photos.
To configure your Facebook Page for maximum exposure, follow these steps:
Allow Facebook users to post photos and videos to your page.
Doing so increases your page's exposure to those users' friends. For example, the friends of the Facebook users who've posted these photos of rabbits will see a story in their News Feed, exposing them to the National Wildlife Federation. Also, when people tag any photo posted by NWF or by Facebook users, the person being tagged receives a notification, exposing them to the National Wildlife Federation.
To allow others to post photos, videos, text updates, and links to your page, click Edit Settings under the Edit Page menu item in your admin panel.
Let people post photos and videos by selecting both options next to Posting Ability. Also, let Facebook users tag any photos you post to your Page.
Allow threaded commenting by selecting Allow Replies to Comments on My Page.
This helps create more engagement on posts with notifications to users who've been replied to with a comment.
To configure your Facebook Page Moderation settings, follow these steps:
You can block specific language on your Page in your admin area. To do so, first click Edit Settings under the edit Page menu item in your admin panel.
Then, on the next screen, select profanity levels, and enter any specific words you'd like to block.