How to Create a Facebook Page for Your Business
A Facebook Page isn’t equivalent to an account. Creating a Facebook Page can work for if you have a small consulting business, are fundraising for a local organization, are a politician, or are a member of performance troupe. You do need to be an authorized representative of any larger entity (for example, you shouldn’t create a Page for a local congressperson unless you are working for her). But assuming that part is all squared away, you’re ready to learn how to create and manage a Page.
Navigate to www.Facebook.com and log in with your username and password.
If you haven’t already created an account on Facebook, do that before creating a Page. If you don’t, you'll have to take the additional step of entering your e-mail address and creating a password for your Page’s account.
Click Create a Page in the footer menu.
This brings you to the Create a Page screen.
Click the category your Page falls under.
When you choose your category, a registry field appears.
Choose your subcategory from the Choose a Category menu.
Pages can have multiple Admins (or Administrators). If you plan to have other people managing the Page you’re creating, they can do so from their accounts. There’s no reason to share the e-mail address or password with anyone. In fact, doing so violates the Statement of Rights and Responsibilities.
Enter the Name of your Page into the Name text box.
When you name your Facebook Page, it's important that you sign up with the exact name of your business, just as you need to sign up for Facebook with your real name.
Good examples of names for hypothetical Facebook Pages are Amazon, Anthony’s Pizza or Stephen Colbert. Bad examples of Facebook Page names are Amazon’s Facebook Page, Anthony’s Pizza at 553 University Ave., or Stephen Colbert, Politician & Comedian Extraordinaire.
Click the check box to agree to the Facebook Pages Terms.
Before you get started, read the Pages Terms. The Terms clarify some of the expectations for owning a Page and who can create a Page for their business. There are also a few notes about who can see your content when you create a Page and age restrictions on your Page.
Click Get Started.
Facebook prompts you to add a Profile picture and start gathering fans. You can skip those steps and Facebook will bring you to your Page, which is currently a blank template with a series of prompts for getting set up.
Click the Upload an image link and then click Choose File or Browse to select an image from your computer’s hard drive.
When the photo has been successfully uploaded, it appears in place of a big question mark on the left side of your Page.
Click Invite Friends to select friends you wish to suggest your Page to.
Your friends see this suggestion on the right side of their Home page.
If you already have any sort of e-mail list you use, you can import it. It’s basically the same thing as the Friend Finder, only in this case you should consider it a Fan Finder. Click Import Contacts to start using the Fan Finder. This sends Facebook notifications to anyone who’s already on Facebook and e-mails to anyone who Facebook can’t find.
Post your status update.
Updates and posts are how your fans learn what’s going on with you because these updates will most likely wind up in their News Feeds. Make them interesting and engaging to get conversations started.
After getting things set up you can link your website to your Facebook page by adding a Like box. There are several implementations of the Like box, but they all provide a way for visitors to your website to become fans of your Page on Facebook, which gives you a way to stay in touch with them even when they aren’t looking at your website. And finally if you like, you can set up your mobile phone so you can use it to post status updates and uploads to your page.