You'll get help from your agent or editor with composing a title that will help sell your book, but for your own knowledge (and when it's just you trying to find that agent or editor), use the tips in the following list to come up with a title with oomph:

  • Keep it brief

  • Imply a benefit

  • Crystallize a wish

  • Promise fulfillment

  • Create an "aha" for the reader

  • Be provocative