Explain what information your blog collects about your readers.
Include things like blog comments and any additional information, such as the information you may require if you have visitors who register on your site.
Mention the analytics software you use, and remind readers that the information that analytics programs collect is not personally identifiable and helps you to improve your blog for your readers.
If you do any e-mail marketing, explain your opt-in policy, that you send your subscribers the newsletters they requested from you, that they can unsubscribe anytime, and the name of the company that you use for your e-mail marketing program.
Explain what you do with the information.
For your blog comments, explain that the information helps to keep out spam, plus allows you to follow up with readers when they seek your input. For your analytics software, explain that the information is used to simply administer and maintain your site.
If you use affiliate links, explain that a third party tracks sales made through your blog, and that neither that third party nor you will have any access whatsoever to readers’ personal information. All of that information is secured by the merchant who handles your readers’ transactions.