How to Complete Your Kickstarter Project Profile

When you’re ready to fill out your project profile on the Basics tab of the Kickstarter website, have all the information you’ve developed and fine-tuned handy. Then follow these steps:

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  1. In the Project Image area, click the Choose an Image from Your Computer link.

    You’re directed to a box where you can select from photos anywhere on your computer.

  2. Browse through your files and select the image you have chosen to represent your project, keeping in mind the 4:3 aspect ratio required by Kickstarter.

    If necessary, you may have to load different images until you find the one that best fits the 4:3 aspect ratio box Kickstarter uses. In addition, your photo needs to meet the following requirements:

    • A file format of JPEG, PNG, GIF, or BMP. The file extension (or three letters after the period in a filename) tells you a file’s format.

      If you have a TIF file (which is another common image format) or a PSD file (which is a proprietary format used in Photoshop and Photoshop Elements), you’ll need to convert your image to one of the accepted formats in an image-editing program or ask someone with a little graphics knowledge to help you.

    • At least 640 x 480 pixels, which ensures your image will appear clearly onscreen and not look pixilated.

    • No larger than 10MB, which is pretty large, so your image is most likely just fine.

  3. Type the name of your project in the box called Project Title.

    Ideally, the name should be relatively short and easy to read in one brief sentence and tie directly to what you’re hoping to accomplish with your campaign.

  4. Choose the category that best fits your project.

    In the Kickstarter Category drop-down menu, move your mouse pointer over the appropriate category and click to select.

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  5. Insert your short blurb in the box labeled Short Blurb.

    In this box, copy and paste the compelling blurb of 135 characters or fewer that you wrote and character-counted in Word.

  6. Fill out the Project Location box with your location or the location where the project will take place.

    For example, if you’re shooting a movie on location, place the location here. If you’re designing a piece of technology in your home town, type that location.

  7. Type in the number of days for your project in the box labeled Project Duration.

    A 30–60 day window allows you more time to use public relations, social media, and events to spread the word if appropriate.

  8. Enter your funding goal as a dollar figure in the box labeled Funding Goal.

    Remember that after you submit your project to Kickstarter, you cannot change this goal. Make sure your zeroes and decimals are all in the right places and that you’ve accounted for Kickstarter’s 5 percent fee as well as Amazon’s credit card processing fees.

    That’s everything you need to include on the Basics tab. Click Preview in the upper-right of your dashboard to see how your entries will look on your Kickstarter campaign page.

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