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How to Choose Blog Colors That Match Your Brand

The colors that visitors see when they land on your blog make a psychological impact within seconds. Not only do humans unconsciously attach meaning to certain colors, but visitors will also form instant impressions about your blog based on color.

This association happens so instantly you probably don’t realize it — but, colors can make or break your blog design. You’ve probably been to a blog or website that immediately felt welcoming and cozy. Or perhaps you’ve been to a website with colors so loud and mismatched that you assumed the blog’s content would be horrible.

Colors also convey emotion and visually set the tone for your blog. In fact, your colors should help reinforce what your blog is about. For example, if you blog about a serious subject, you probably don’t want to use loud, fluorescent colors. If your writing is hysterically funny, you don’t want subdued, muted colors.

Notice how the blog Intimate Weddings uses light colors to create an intimate setting. The blog wouldn’t give off the same vibe with a turquoise rather than a pale blue, or a bright orange rather than a softer, lighter orange.

[Credit: © Layout and design by Christina Friedrichsen and Carolynn Giordano (Two Brunettes);
Credit: © Layout and design by Christina Friedrichsen and Carolynn Giordano (Two Brunettes); Web programming Example 7

Deciding on the exact colors can seem like a fun yet overwhelming process. If you want to try creating a color scheme yourself, follow these basic steps:

  1. Start with a basic color that inspires you.

    It’s your blog, so you should like the colors, but also consider your audience. If you love hot pink but your blog is geared toward financial advisors, you may want to start with another color that you love.

  2. Jot down the topic you write about and a few words that describe your blog’s voice and tone.

    If you write about many topics, try to think as broadly as possible. Bringing these tidbits of information top-of-mind gets those creative juices flowing so you can choose a color that really fits your blog.

  3. Select a more specific color based on Steps 1 and 2 to narrow down your basic color to a hue, tint, shade, or tone that will be the most fitting.

    Do bright colors fit your blog the best? Are pastels the way to go? Earthy?, rich?, warm?, cool?, and so on. Also remember to consider what certain colors mean.

  4. Finish your blog design’s color scheme by adding more colors.

If you aren’t sure which color to start with, try this exercise a few times with a different starting color. You can then have a few color schemes to choose from.

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