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How to Change from Your Personal Profile to Your Page Profile on Facebook

Now that you have a Facebook business Page, you have two separate Profiles with Facebook: your personal Profile and your Page Profile. Each Profile allows you to view Facebook, post status updates, and comment on other posts. But depending on which Profile you’re using, you show up as either your personal Profile (you) or your Page Profile (your business).

In addition, each Profile has its own News Feed:

  • Your personal Profile News Feed: Based on your Friends’ status updates and the business Pages you’ve liked as your personal Profile

  • Your Page Profile News Feed: Based solely on the Pages you’ve liked as your Page

Start by changing your Profile view from personal Profile to Page Profile. To do that, follow these steps:

  1. Log in to Facebook as you normally do.

  2. Click the Account drop-down arrow in the top-right corner of the page.

  3. From the drop-down menu, choose the Page link that you want to use.

    This menu is where you toggle among your personal and Page Profiles. If you’re an Admin of several pages, you need to select the correct Page.

After you click the preferred Page link, you’re taken directly to that Page. Now you’re viewing your Page “as” your Page, not as your personal account with Admin privileges for the Page. This point is an important one to understand, and you may need to switch between your personal Profile and your Page Profile to see the differences.

When you change over to working as your Page, you should see your Page’s Admin panel expanded to include these sections: Notifications, Messages, New Likes, Insights, and Page Tips.

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We’re sure that you’re used to seeing your personal account News Feed. Well, a business Page can have a News Feed, too! Your Page Profile News Feed is based solely on the Pages you’ve liked as your Page. To see that News Feed, click the link in the top-right of the Page called Home.

This feed functions just the same as your personal Profile News Feed, except that it’s filled with posts from other Facebook Pages that you have liked. If you haven’t liked any Pages yet as your Page, you won’t have anything in this News Feed. You can’t like a personal account as a Page, so this feed shows only Page updates.

To switch back to your personal Profile, follow these steps:

  1. Click the Account link in the top-right corner of the page.

  2. From the drop-down menu, choose Use Facebook as your personal account name.

    This menu is where you toggle your personal and Page Profiles.

There’s one more little view that you need to understand. When you’re on Facebook as yourself, and you go to your Page, you see a notification bar at the top of the page. Notice the word Voice and the link to change to yourself.

But wait! You might say, “But I am myself!” This Voice notification and link replace what was previously called Posting Preference and was part of the editing dashboard. Facebook pulled it out to make it very obvious “who” you are while you’re on your Page: your personal account or your Page.

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Now that you’ve had a chance to see your Profile options and are comfortable switching between them, here are a few tips:

  • If you’re viewing Facebook with your Page Profile, and you go to another business Page for which you’re an Admin, you won’t be able to do any Admin stuff (editing, posting as that Page, and so on) until you switch back to your personal Profile.

  • You can’t post as your Page on anyone’s personal Facebook Profile, but you can post as your Page on another Page.

  • Try not to be too spammy by posting as your Page all the time. Yes, this option is a great way to promote your Page, but remember that Facebook is a social network, not a place to go dropping your business name everywhere!

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