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How to Capture Visual Social Marketing Instagram Videos

Instagram recently added video capabilities to its application. You can use this new capability to develop visual social marketing videos for Instagram! You can now take videos that are as long as 15 seconds, using Instagram. To get to the Video Capture section of Instagram, click on the camera icon in the primary navigation menu and then click the video camera icon.

To record video, press and hold the red video camera icon at the lower-center of the screen. When you remove your finger from the button, the camera stops recording. You can create your video in segments if you start and stop and restart the camera recording multiple times.

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You can also delete segments from your video. The lower-left button, which looks like an arrow with an x in it, is the Delete button. It lets you delete an individual segment from your video. You can delete all segments if you want to start over.

After you finish recording the video, the green arrow button in the upper-right corner of the screen brings you to the video editing page. Editing the video lets you change the look of the video, though you cannot change the contents of the video after you advance to the next screen.

How to enhance Instagram videos for visual social marketing

The editing options for videos on Instagram are now fairly limited. You can apply filters to the video to enhance the look of the video.

Similar to editing photos, the filters for videos appear along the bottom of the video editing screen. Scrolling to the left reveals additional filters. Only one filter can be applied to a video, so you can click on different filters to see how they look before finalizing the video.

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If you decide that the video doesn't look right at this point, you can also return to the video capture screen by clicking on the x in the upper-left corner.

If you're satisfied with you video and filter, you can click the green Next button in the upper-right corner of the screen to finalize the video.

How to choose the cover frame for visual social marketing

The cover frame is the snapshot or frame of your video that's displayed before the Play button is pressed.

This screen displays your video in the center; at the bottom is a line with a picture in it. The line represents the timeline of your video, and the small image is the frame that will become the cover frame. You can drag the picture along the line to choose a different frame from your video. The cover frame selection is displayed in the large display in the middle.

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After the cover frame has been selected, proceed to the sharing screen by pressing the green Next button in the upper-right corner of the screen.

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