How to Build Social Media Trust through Pleasing the Audience

After you have drawn your social media audience's attention, you're faced with the million-dollar question: how to keep their attention and compel them to action? Crucial to solving this puzzle is how you follow through, though the answer starts with the foundation you lay. This list explains several reasons that people stay connected with you in social networks — why they click the Like button or share your posts:

  • The content resonates with them. Your content makes them smile or laugh or moves them emotionally.

  • The content originates from a source they trust. The content was shared by you, a friend or connection on a social network.

  • The content reflects something about themselves. You may have published the information, but they agree and react to it and share it to reveal a part of themselves.

  • The content puts them in-the-know. People like to be the "first to know" or to have insider information on special promotions, contests, and other offers. Some also like to be the first of their friends to share this news within their own circles.

  • Others respond. People like to have things in common with others, and when other people respond to your content, it invites even more responses that continue the conversation and build bonds.

  • You respond. If people know that you're right there to acknowledge them when they like or comment on your content, it's incentive to respond again. People love to be noticed and to feel that they matter.

  • You give perks. People like to be part of the "in crowd," and beyond information, you can offer them discounts, coupons, and deals that they receive because they're connected with you. Plus, they can pass along offers to friends to spread the good feeling all around.

The better you know your audience, the more likely you are to post content that people feel connected to — and that they'll respond to and engage in. Then it's your turn to be responsive, to engage, and to follow through to build a stronger relationship and give others good reasons to trust you.

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