How to Attract Repeat Visits to Your Business Web Site

Part of the Web Marketing For Dummies Cheat Sheet

If you can entice visitors to return to your Web site, you’re halfway to marketing your business’s product line successfully — more repeat visitors = more repeat sales. Consider one or more of these techniques to attract traffic to your site:

  • Blogs, wikis, chat rooms, and message boards

  • Social networking or guest book pages

  • Free postcards, screensavers, music downloads, or other offers

  • Games and contests

  • Coupons, discounts, or free shipping

  • Online events

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