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How to Add Public Life Events and Market Through Your Personal Facebook Profile

Adding public life events is important for marketing with Facebook. Some people call the personal Timeline the ultimate résumé because of the wonderful Life Events feature. This is basically the same thing as adding milestones on a business Page except that this interface is really detailed. Life Events can go all the way back to when you were born! Now you can add as many life events as you want!

You can add life events when things like these happen:

  • You get a book deal.

  • You publish an article.

  • You win an award.

  • You gain special recognition from your industry.

  • You launch a new product.

  • Your business reaches a financial milestone.

  • You are featured in a local paper or magazine.

You can add all sorts of things to this list. Focus on adding these life events, and make sure to make them Public. You can’t add things with future dates, by the way. Don’t make Life Events one big infomercial! Add your personal experience to each post, in your authentic human voice. And don’t post all your life events at one time; spread them out over a few weeks.

Here’s how to create a Life Event on your personal Timeline:

  1. Go to your personal Timeline.

  2. In the posting box, select the Life Event tab.

    You see a set of options; Work & Education, Family & Relationships, Home & Living, Health & Wellness, and Travel & Experiences.

  3. Click the category of Life Event you want to post.

    Subcategories appear in a submenu.

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  4. Choose the subcategory that matches what you want to post, or choose Other Life Event.

    All the subcategories have Other Life Event as an option. When you choose it, you get to create a custom title for the Life Event. In most cases, you want to choose Other Life Event for this reason.

  5. Fill in the fields.

    Each subcategory has slightly different fields to fill in. Fill in as much information as you can. Make sure you adjust the date fields to be the date of the Life Event.

  6. Upload or choose a photo.

    Always upload or choose a photo. A photo really makes a Life Event pop on the Timeline.

  7. Make sure that the viewing icon is set to Public.

    The whole point of this task is to create items that the Public and your Public subscribers can see on your Timeline. The Public icon is the globe.

  8. Click Save.

    Now your Life Event is placed on your personal Timeline on the date you set for it. Go look. Life Events are wonderful to view on a Timeline.

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