How to Add Movies and Video to iTunes in Mac OS X Lion
There are a number of ways to add media to iTunes in Mac OS X Lion, depending upon the type of media and where the files reside. For example, in OS X Lion you can add movie or video files you’ve downloaded from websites or received as enclosures in e-mail messages. You can buy music, movies, TV shows, audiobooks, and apps for your iPhone/iPod/iPad at the iTunes Store.
The iTunes Store and Internet radio require that you be connected to the Internet before you can use them. And although both work over a dial-up Internet connection (more or less), both features work much better when used over a broadband connection.
To add a video file such as an MOV or MPEG document from your hard drive, either drag the document to the iTunes window or choose File→Add to Library (shortcut: Command+O) and choose the file in the Open File dialog. In either case, the file is added to your iTunes Movie library.
You can also buy movies, TV shows, and other video content from the iTunes Store. Shopping for video is almost the same as shopping for music. Here are the steps:
Click the iTunes Store in the Source List on the left.
Either click a link or type a movie title, music-video name, actor or director name, keyword, or phrase in the Search field, and press Return or Enter to start the search.