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How to Add Attachments to Market with Your Status Updates

You may have noticed icons above the Publisher. You use these icons to attach items to market with your post. The icons are, from left to right, Status, Photo/Video, and Event, Milestone +. If your Page is categorized as a Local Business, you may have Offer, Event + as the last selection. The plus sign (+) means that additional options for attachments are available when you click that selection.

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We recommend varying your posts so that you use these attachments frequently. People like multimedia, and your status updates will be more visible when you use these features.

Posting a status update is relatively straightforward, especially if you’ve been using your Facebook personal Profile for any length of time. All you do is start entering your text in the Publisher and click Post.

If you’d like to add a link to a website, all you need to do is to copy the website’s address into the Publisher area. When you post a link, you can use the 63,206 characters of the status box, or Publisher, to introduce the link and entice people to click the story. (There’s no need to be quite that verbose; a short introduction or comment is just fine.)

After you add the link to the Publisher, the website is represented as a title and a short description next to a thumbnail image. These items are pulled in from the website itself. You can edit this information by clicking the title or description. You also may have a choice of the thumbnail image to post, or you can click No Thumbnail if the image doesn’t match the story.

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To add a link with your status update, follow these steps:

  1. Copy the URL from the website you want to put into your post.

  2. Paste the URL into the Publisher or just type the address into the Publisher.

    You see the website information.

  3. Adjust the information as necessary by selecting a thumbnail (or No Thumbnail), modifying the description of the site by double-clicking the description, and modifying the title of the site (by double-clicking it).

  4. Add some scintillating text to the Publisher right before the website address.

    This text might be a short description of, or plug for, the site you’re linking to. The purpose of the text in this post is to give your community a reason to click the link.

    Click the blue Post button to post this status update with your link to your Wall.

As mentioned in Step 3, you may be able to choose among several thumbnail images to go with your link. The images are pulled from the site and might include images from advertisements on the website’s sidebar, so the images may not match the story. If you can’t find an image that matches the link, you can select No Thumbnail.

The title and description are pulled in from the meta title and meta description on the website. Depending on the site, these items may not even match the story that you’re trying to promote. The webmaster of the site has control of the meta title and description, but you can edit what shows up in your post by clicking the Title and Description before you attach the link.

Here’s another thing you can do when posting a link. After you have the link attached, you can remove the link in the Publisher area. Then the post won’t have a clickable link in the text area, but if people want to read the story, they can just click the title, picture, or description that’s attached, and they’re taken to the website.

You may want to use this option if the link is really long (or if it looks messy). All you need to do is to backspace or delete the link before you click Share. If you want to have a highlighted, clickable link in your text area, just leave the link in the Publisher.

Note that you can also add a location to your status updates. You can do this by clicking the Place icon in the bottom-left corner of the Publisher. When you click this icon, you can add a Facebook Place or Facebook Page name. This can be like your Page “checking in” at a Place to let people know where you are at.

A different way to post a link is to post it with a photo. Sometimes, posting a photo with a link gets more attention than posting just a link, because the photo shows up larger in the News Feed.

Don’t post links only to your own website, though. Vary your content so that you become a funnel of information on the web for your community. So where do you find these interesting links to post? Here are several ways to attract interesting material so that you can share it with your community:

  • Google Alerts: Get e-mail updates of the latest relevant Google results based on keywords in your niche. All you have to do is go to Google Alerts, enter keywords you want to monitor, and then you can select how frequently you want to receive them (once a day, once a week, or as it happens).

    We also recommend adding the name of your company as a keyword (unless it’s a common name) so that you can monitor if there is some blog post or news about your company posted on the web that you need to be aware of.

  • Google Reader: Subscribe to other interesting blogs in your niche via an RSS feed, and check in with your blogs each day to find interesting posts.

  • Alltop: This site is a gathering of interesting blogs on various topics, arranged by topic and most recent posts.

  • Other fan Pages in your niche: Make sure to be a fan of “competitor” fan Pages to see what those folks are doing. It’s okay to repost a link if it’s an interesting bit of news.

  • Twitter: A lot of interesting links are on Twitter. Follow the top people in your niche, and when you find something newsworthy, post it to your Page.

Sometimes, a link doesn’t post correctly and doesn’t pull any metadata or website information in with the link. In that case, you can try to debug the link in the Facebook Developers area before posting. Just go to http://developers.facebook.com/tools/debug, paste the link into the Debug field, and click Debug.

You get information on why the link may not have been working, but usually, there’s nothing you need to do with this information. Just go back to your Facebook Page and try pasting the link into your Publisher again. This works 99 times out of 100!

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