How to Add a Title and Announcement to Your Etsy Shop
Looking for a way to tell visitors what your Etsy shop's about? Look no more. Etsy lets you include a shop title on your shop's main page. Think of your shop title as a tagline. It needs to briefly sum up what your shop is about.
You can also add a shop announcement, which appears just below your banner. It is a great way to, well, announce things about your shop. For example, you may use it to trumpet the types of items you sell, the variety of materials or ingredients you use, or your artistic philosophy. Alternatively, your shop announcement may broadcast when your next sale will be or share your shop policies.
If your shop focuses on high-end, pricier items, you can use your shop announcement to indicate why. Maybe you use only the finest materials, or perhaps you employ a particularly difficult technique to craft your pieces. Either way, you can share this information with prospective buyers in your shop announcement.
Adding a shop title and announcement to your shop can be done at the same time:
Click the Your Account link along the top of any Etsy page.
The Your Account page opens.
Click the Info & Appearance link, under Shop Settings, on the left side of the page.
The Info & Appearance page opens, with the Info & Appearance tab displayed.
Type your shop title in the Shop Title field, under Info & Appearance.
For example, if you sell, say, belt buckles, your shop title — which appears just below your user name on your Etsy shop page — may be "Keep Your Pants On . . . With Becky's Belt Buckles."
Type your shop announcement in the Shop Announcement text box, under the Shop Title field.
Your shop announcement can be as short or as long as you want. Just be aware that if it's more Anna Karenina than haiku, not all of it will be visible by default. To read it in its entirety, click the Read More link that appears after the first few lines.
Click the Save button.
Etsy adds your shop title and shop announcement to your shop.
To view your shop title and shop announcement, click the Shop icon that appears in the header bar.
The first 160 characters of your shop announcement, along with your shop title, are used as the meta description for your shop. In English, that means if someone uses a search engine to search for keywords that appear in your shop title or announcement (as well as section names and your bio), your Etsy shop will appear in their search results. So you want to make sure that you include the really important stuff — what you sell, what it's made of, and so on — right up front.