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How Social Media Can Support Your Project Planning and Performance

You can support your project's planning and performance with social media. Project success depends heavily on accurate and timely information sharing, productive interpersonal relationships among the team and with other project audience members, and effective collaboration among team members.

Social media can facilitate one-way (going from the sender to the received with no opportunity for clarification or confirmation) and two-way (going from the sender to the receiver and from the receiver back to the sender) information sharing. In addition, it can support passive (collecting existing data on a subject) and active (asking for and receiving certain data from an audience) data gathering.

The table presents examples of instances where social media can be used to facilitate essential communication and relationship building activities in the various stages of a project’s life cycle.

Using Social Media to Support Your Project Management in Its Different Life Cycle Stages
Life Cycle Phase Information Sharing Activity Social Media to Use
Starting the project Finding out about project subject matter
Finding out about similar projects
Making initial announcement of project
Blogs, podcasts, wikis, webinars, social networking sites
Wikis, social networking sites
Social networking sites
Organizing and preparing Announcing project planning is starting
Exploring project issues
Finding lessons learned from similar projects
Recruiting project audiences
Recruiting team members
Social networking sites
Wikis, social networking sites, blogs
Wikis, social networking sites, blogs
Social networking sites
Social networking sites
Carrying out the work Announcing project kickoff
Finding out about team members
Exploring project issues
Writing progress reports
Revising project plan
Social networking sites
Social networking sites
Wikis, social networking sites, blogs, webinars
Social networking sites, wikis
Social networking sites
Closing the project Announcing project completion
Recording lessons learned
Social networking sites, wikis
Social networking sites, blogs
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