How to Use a QR Code Generator
How to use QR Codes for Fun and Adventure
How to Use QR Codes When You Develop for the Mobile Platform

How Peapod Uses QR Codes for Grocery Shopping

One company that is already seeing the future of QR Codes for purchases is Internet grocer Peapod, which is available in 24 U.S. cities. Hoping to capitalize on the needs of the busy consumer that spends, on average, 2.5 hours a week commuting to work, Peapod is buying ad space at commuter stops in Philadelphia pitching commuters on grocery shopping.

But instead of using the QR Code for direct purchases, the code on the display downloads the grocer’s smartphone app. Shoppers then have the choice of scanning the items on the ads, or browsing thousands of items featured in the app — just as they would in the bricks-and-mortar grocery store.


After you enter your credit card information in the Peapod app, it’s stored for later use. Using apps to pay for products and services purchased on mobile devices will probably be the next step for U. S. consumers, as they feel comfortable shopping and paying within apps.

However, it won’t be long before shoppers are bypassing the extra step of downloading an app and just scanning and paying in just a couple clicks. But even here QR Codes could play a key role.

blog comments powered by Disqus
How Education Professionals Can Make Use of QR Codes
How to Make Sense of Your QR Code Tracking Data
How to Use QR Codes for Your Career
How to Give a Glimpse inside Your Business with QR Codes
How to Address Common Complaints about QR Codes