Guidelines for Using Infographics

Infographics have gained great favor of late. If done well, they can illuminate a problem and tell an interesting story. Infographics use design rules to artfully display text, numbers, metaphors, and other data types. You should use a few key guidelines when you're planning your own infographic or evaluating one:

  • Make the infographic easy to understand. First and foremost, an infographic should be simple. If the information isn't clear or leads to confusion, you've failed.

  • Make it accurate. Infographics reflect actual data. The artwork must accurately reflect the data and carefully report the trends or patterns of the data. Double-check your work.

  • Provide your sources. Data sources typically are listed at the bottom of an infographic. If you want yours to have credibility, list all the places where the data was gathered.

  • Choose complementary colors. An infographic should be eye-catching. If you have trouble determining what colors to use, many online tools can help.

  • Make it worthwhile. Although it's true that infographics can be frivolous or silly, most business users are looking for solid information. Take the time to create something that others will want to share.

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