Great Local Online Advertising Resources
Part of the Local Online Advertising For Dummies Cheat Sheet
Seeking guidance about how to advertise on the Internet in your area? The following list provides some free resources to help you get additional information on a variety of local online advertising topics:
AdWords home page: Sign up for an AdWords account and log in.
Facebook home page: Sign up for a Facebook account.
Google Analytics home page: Gain access to the most popular Web analytics tool for free.
Google Keyword Tool: Get keyword ideas for your pay-per-click (PPC) and search engine optimization (SEO) campaigns.
Google Local Business Center: Claim your Google Maps listing for free.
Google Search Engine Optimization Starter Guide: Download for tips on how to help your organic search rankings.
Local SEO Guide: Read industry expert Andrew Shotland’s blog, which includes regular local SEO tips.
Microsoft Search Advertising: Sign up for an account to advertise across Bing’s paid search listings.
Screenwerk: Read industry expert Greg Sterling’s blog.
Word Tracker Keyword Tool: Visit for keyword ideas.
Yahoo! Advertising Small Business Solutions: Sign up for an account to advertise on Yahoo!’s paid search listings.