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Google+ Marketing: How to Analyze Google +1s

Google Analytics will allow web marketers to track the +1s you have on your website. This is helpful because you can see which audiences like particular content. Then, you can direct your content to particular audiences. Google stores this under a section called Social Plugins.

The idea here is to offer a place where you can take a closer look at the results you’re getting from social plugins (such as Like buttons, +1 buttons, and other such plugins that indicate visitors’ approval) on your site. Presently the Social Plugins feature only supports the +1 button.

To get to this section and start tracking your +1 buttons on your site, follow these steps:

  1. Open your site in Google Analytics.

    Your Google Analytics site appears. If there’s a specific time period you want to track, you can specify it here on the landing page, but you can set or change it on any page in Google Analytics.

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  2. Click Traffic Sources→Social→Social Plugins.

    The Social Plugins page shows you a graph of all the times someone clicked a +1 button on your website over the time period you specified. Below that graph, you can see which pages on your website have attracted the most +1s.

Presently, checking out the effect of social plugins on website traffic really is that simple. So far, this section of Google Analytics only supports +1s — but it’s expected that Google will soon support the tracking of Like buttons and such on your website, all from one interface.

The Social Plugins section seems to be a bit buggy. It doesn’t always seem to report all the clicks of +1 buttons.

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