Getting Your Music Website Noticed
You used to be able to submit your music website’s address to the major search engines and get exposure when people do a search. Over the last few years, though, things have changed a lot. Nowadays, you can’t submit your information and have your site show up in people’s searches.
Still, you can do some things to get more visibility with search engine optimization (SEO). Countless professionals are available who will help you do this. Here are some basic steps you can take to improve your site’s ranking (how close to the top your website shows up) in people’s searches:
Put keywords in your page titles. These might be descriptions of your music, genre, song titles, or topics. Add anything that can help someone understand who you are. (Keywords are words that people use when they do a search.) For example, someone may be looking for music in the genre of electronica, and he or she may want something with a drum and bass approach.
He may type electronica drum and bass into a search engine. If you have electronica as a keyword in your page title, the search engine can see it and put you in the search results (how high in the ranking depends on whether you also had drum and bass in your title and on how many other people have these keywords in their title).
Put keywords in your copy. Try to be descriptive in the text you use anywhere on your website. Include words and terms to help people who are looking for your type of music to find you.
Set up reciprocal links with other sites. Search engines are constantly scouring the Internet for new links and sites. If you have a lot of links to your site, it will show up higher in a relevant search than a site with fewer or no links.
Not only do you get the benefit of possibly improving your rank in searches, but having links to other musicians’ sites also exposes you to their fans (and yours to theirs). This can only be a good thing.
Create a blog. Blogs, because they are always adding pages, are seen by search engines regularly as being new and updated. Search engines like dynamic sites, that is, the ones that frequently add information. Some people have suggested that a blog will show up more frequently than a regular page.
This may or may not be true, but there are several other reasons to have a blog than simply trying to get higher in the search-engine ranks. The main reason is that you are more accessible to your fans, and creating new blog entries often increases the possibility that your fans will return to your site often.
A blog is better than a newsletter for most musicians because it’s less formal, and you can talk about anything you want. If you don’t want to put a blog on your website you can use any number of blog host sites such as Blogger.com or Blogspot.com to publish your blog.
SEO is a deep subject, taking a whole book to cover all the details. If you’re interested in digging into SEO for your music, pick up a copy of Search Engine Optimization For Dummies, 3rd Edition, by Peter Kent (published by Wiley).