Getting to Know the Common Types of Blog Content
Part of the Professional Blogging For Dummies Cheat Sheet
For your professional blog, you can use multiple types of blog content, although you probably want to limit yourself to one or two. The type of content you choose isn't the same thing as the subject matter, topic, or tone. Those are limited only by your imagination and talent. Here are the most popular types of blog content and some examples of blogs that feature them:
Expert: Blog posts that focus on one subject matter, written by one or more experts in the field. They typically have an educational, experiential focus. Blogs by professional services providers — such as public relations agencies, consultants, and attorneys, and corporate blogs — often take this form. For example, Marketing Roadmaps, It's Not a Lecture, and ReadWriteWeb.