Get Team Support for Your Business Plan
Share your business plan with your team — the people you count on to help you achieve success. See that everyone on your team is familiar with your plan, clear about the strategy, comfortable with their roles, and in tune with exactly what has to be done to be successful.
When your employees feel like they’re part of a team, they have more incentive to work hard and work together instead of cruising on parallel tracks or even working against each other. As a result of teamwork, one plus one can actually equal three because team players often produce results that are greater than the sum of their individual contributions. Teams are inherently strong, so a business culture that encourages teamwork can help carry you and your employees through the bad times as well as the good.
Give each member of your management team a copy of your plan to read carefully. Distribute the most important parts of your plan to your entire staff — at meetings, in a newsletter, or on your intranet. By doing so, you
Promote teamwork: If you want your employees to work together to make your business plan work, they need to know what’s in the plan. Each of your employees should know your company’s mission, basic strategy, major goals, and plan of action.
Create a sense of ownership: Your business plan serves as a blueprint for what you want your company to become. By sharing this information with employees, you show them how their personal involvement contributes to making the plan a reality.
Link individual and company performance: By evaluating your people in relation to key goals and objectives in your business plan, you underscore why their performances really matter.
Generate feedback and new ideas: At all levels of your organization, employees are a great resource — whether they offer new ideas or simply a reality check. Make sure that they’re familiar with what your company is working to accomplish and encourage their input.
You don’t need to spring pop quizzes to test staff knowledge of your business plan. But by giving the plan to employees and encouraging them to read it, you cultivate company-wide understanding of where your company wants to go and how you plan to get there. If your plan is more than ten pages long, consider creating a shorter version to accompany your employee handbook.
Each time you revise your business plan, get the word out to everyone on your staff. Highlight the changes that you’ve made and explain why. If your company has an internal newsletter, use it to describe the revised plan and its features. If you have an intranet, publish the new plan on it along with answers to a list of questions you think employees may have.