Get an Edge with Social Media when Applying to Well-Known Companies
Social media can provide job seekers with an edge over other applicants when applying to larger, well-known companies. When the barriers to blogging went down along with the economy in 2009, websites like bsfshouldhire and twittershouldhireme started to appear, but the strategy of creating such a site isn’t very creative or compelling anymore.
However, these campaigns do offer the following lessons that are still applicable when applying to a job at a company with a well-known brand:
Growing a social media following is easier when applying to a big company with a brand name.
Building a social media following only works when you come across with authenticity and your story is compelling for others.
Sharing your job search publicly and authentically (like through your blog or website) can demonstrate your credibility.
Having followers rally behind your goal to get a job can feel great and does wonders to your personal brand.
Using the names of big companies on social media channels gets their attention.
Having fun and being creative in your campaign can go a long way.
Not everyone will apply, or is even interested in applying to, a big company. So this advice isn’t for everyone. But if you do have aspirations of making it into a large organization, you may consider trying out these techniques to get noticed. You never know what opportunities may arise by putting yourself out there.
Even if you publicly state that you want to work for Company X, that doesn’t mean you’ve limited yourself. Most of these creative job seekers didn’t end up getting hired at their target company. But their passion got the attention of other companies who pursued them.