Here are four e-commerce strategies you don't want you to forget. Commerce is your goal — but "social" will get your business front and center. Include videos and engaging content on your website, and interact on other sites and blogs.

  • Keep your website fresh: With all the pressure about posting in social media, keep in mind that ultimately you need to direct visitors to a core website where they can learn all about your business — and make purchases. Create a web presence that reflects your business and your company culture. Make it accessible and engaging.

  • Include instructional videos: Build a library of YouTube uploads that pertain to your business and demonstrate your products. Link to these videos from your website and add a YouTube app to post them on your Facebook business page.

  • Friend and tag other businesses on Facebook: It's easy to tag friends on your Facebook personal page and fans on your business page, but you can also tag other business pages as well. Be social — and help spread the word — by including other businesses in your posts.

  • Make social media fun: Keep the social conversation going. Post more often on a couple of sites instead of posting rarely on many. Aside from posting relevant content regularly (and not self-promoting all the time), reply to those who post to your accounts. Answer and ask. The most desirable social media personas are those who interact regularly.