Formatting Your Images for eBay Listings
eBay buyers expect images of your merchandise to download quickly and look good. To keep them happy, you can use the following checklist to prepare elegantly slender, fast-loading images to display on eBay:
Set your image resolution at 72 pixels per inch. You can do this with the settings for your scanner. Although 72 ppi may seem like a super-low resolution, it only nibbles computer memory, shows up fast on a buyer’s screen, and looks great on eBay.
When using a digital camera, set the camera to no higher than the 640 x 480 format. That’s custom made for a VGA monitor. You can always crop the picture if it’s too large. You can even save the image at 320 x 240. It will display well on eBay but take up less space, so you can add more pictures!
Make the finished image no larger than 480 pixels wide. When you size your picture in your image software, it’s best to keep it no larger than 300 x 300 pixels or 4 inches square. These dimensions are big enough for people to see the image without squinting, and the details of your item show up nicely.
Crop any unnecessary areas of the photo. You need to show only your item; everything else is a waste.
Use your software to darken or change the photo’s contrast. When the image looks good on your computer screen, the image looks good on your eBay auction page.
Save your image as a JPG file. When you finish editing your picture, save it as a JPG file. (To do this, follow the instructions that come with your software.) JPG is the best format for eBay; it compresses information into a small file that builds fast and reproduces nicely on the Internet.
Check the total size of your image. After you save the image, check its total size. If the size hovers around 40K or smaller, eBay users won’t have a hard time seeing the image in a reasonable amount of time.
If your image is larger than 50K, reduce it. Small is fast, efficient, and beautiful. Big is slow, sluggish, and dangerous to your sales. Impatient eBay users will move on to the next listing if they have to wait to see your image — or (worse) it will lose quality during eBay’s image conversion.