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Focus Your Mom Blogging Efforts

Call this Shiny Object Syndrome. It can be very difficult to know the difference between a distraction and a new direction. You’re building a great blog, getting things done — and then, out of the blue, you have a really great idea.

And suddenly you’re devoting a good chunk of your time to develop the new idea instead of building the ideas you’ve already started. What ends up happening is that you have a lot of absolutely amazing projects started, but none of them finished.

A really great idea is hard to resist, especially when you know you have what it takes to pull it off. Sometimes the idea is so good that you would be a fool to not pursue it.

Keep your entrepreneurial Shiny Object Syndrome in check by doing the following things:

  • Sit on it: A great idea today is still going to be a great idea next week. Try to impose a mandatory waiting period on yourself so that you can sit with the idea for a while and really think about how taking on a new project will impact existing projects.

  • Evaluate how the idea fits in with your current projects: Sometimes a great idea can build on the foundation you’ve already built. Take such ideas most seriously — and evaluate all the ways they can help your existing business.

    Sometimes an idea is good enough to put into action but may just need to wait for better timing. Other times, you can see its value immediately and how it helps you grow in many ways. Yet other times, the idea doesn’t really fit at all with your current projects, and would end up dividing your attention and sending your energy in two different directions.

    Unless you're willing to give up what you are currently working on, those are the ideas you should try to avoid.

  • Get a Shiny Object Syndrome buddy: Find a group of friends to talk to on a regular basis — and give each other advice and support for each other’s businesses. Develop a pact that you start no new projects without bringing the idea to the group first. Hold each other accountable to your goals — even when you aren’t happy to hear about it.

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