Finding the Right Platform for Your Corporate Blog

Part of the Corporate Blogging For Dummies Cheat Sheet

The first place to start your corporate blog is by choosing a blogging platform. You have choices of hosted and self-hosted platforms. Your corporate blog can be set up on many different platforms, depending on what you need. Make sure you choose the platform that is right for your organization’s requirements.

Software URL Notes
Blogger www.blogger.com Hosted; owned by Google; very limited optimization and personalization capabilities
Expression Engine www.expressionengine.com Requires you to host, optimize, and develop custom themes.
TypePad www.typepad.com Hosted; will require custom theming
TypePad Business www.typepad.com/business Hosted; monitored; suited for business blogs; will require custom theming
Moveable Type www.moveabletype.com Requires you to host and to develop
WordPress.com www.wordpress.com Hosted; limited customization
WordPress www.wordpress.org Requires optimization expert and theming design; heavy traffic will need to be configured on a good infrastructure
WordPress MU mu.wordpress.org Requires you to host and configure; built for managing multiple blogs
WordPress VIP vip.wordpress.com Hosted; monitored; for high performing blogs; will require theming; will require SEO research
Compendium www.compendium.com Software as a Service; require custom theming; comes with keyword research and client success
Drupal www.drupal.org Primarily a social application framework; blogging is a feature
Joomla! www.joolma.com Primarily a content management system; blogging is a feature
Posterous www.posterous.com Hosted; intended for quick posts; not corporate friendly
Tumblr www.tumblr.com Hosted; intended for quick posts; not corporate friendly
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Corporate Blogging For Dummies Cheat Sheet

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