Finding Subjects for Marketing Videos

Part of the Video Marketing For Dummies Cheat Sheet

You want to make some marketing videos but you're not sure what to communicate. Here is a great tool to help you figure that out. Start with determining your communication choke points. Choke points are areas of your message that are redundant, confusing, or inconsistent. Print out the prompts below and fill it out by consult with members of your team, fill out the card below. It shouldn't take more than about 20 minutes to come up with a bunch of subjects for your new video marketing portfolio.

If only our customers would understand the following three things, I would close more deals:

1.

2.

3.

We wish we could get our salespeople to say the following the same way every time:

1.

2.

3.

We wish we could stop telling our employees the following over and over again:

1.

2.

3.

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