Finding a Domain Name for Your Web Site for Selling eBay Merchandise
When you're setting up a Web site to sell merchandise on eBay, one of the most important things to decide on is what to name your online domain. It’s almost as much of a dilemma as deciding on your eBay user ID or eBay store name. If you don’t have an existing company name that you want to use, why not use the same name as your eBay store? Register and lock it up now so that you can keep your brand forever.
Name your site with a word that identifies what you do, what you sell, or who you are. And be sure you like it — because once it’s yours and you begin operating under it and establishing a reputation, it’ll be with you 20 years from now when you’re still selling online!
Another issue that may come up is domain parking. Suppose you’ve come up with a brilliant name for your site and your business gets really big and famous. Then someone else uses your Web site’s name but registers it as a .net — while yours is a .com. To avoid this situation, make sure you register both domains (.com and .net) and park them with your registrar. That way any permutations of your domain will point to your active Web site. For example, www.ebay.net and www.ebay.org are registered to (guess who?) ebay.com. You can check the owner of any domain name at any of the Web-hosting or registrar sites.
After you decide on a site name, you may want to trademark it. LegalZoom is an online service that can help you with that. It offers online trademark applications and also refers you to an attorney if you’d like to use one; just go to their site for further information.