Facebook Marketing Plan Workbook

This is a workbook designed to help you work out your Facebook marketing strategy. Use the workbook to answer questions about your audience, your tactics, and how you’ll measure results.

Note that each exercise is followed by a template you can use to answer questions. Take your time with this, and remember that because social media is essentially about living conversations, your plans will always be a work in progress.

Click here to download and print the Facebook Marketing Plan Workbook.

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