Before you launch your next survey, be sure you speak the language. Here are five essential online survey terms that will make you sound like a pro.

  • Open-ended question: A type of survey question designed to allow respondents to share their thoughts in their own words.

  • Segmenting: Groups of respondents based on specific characteristics, such as age, geography, gender or online versus offline customer.

  • Template: A document that includes suggested questions or layouts that helps you prepare your online survey more quickly.

  • Unbalanced scale: A biased scale that offers more options on one side of an opinion than another. Balanced scales, by contrast, offer an equal number of options on each side of the scale.

  • Page break: A tool in the online survey software that lets the author start a new page for the next question. Page breaks can help avoid respondent bias that may come from seeing later questions.