Advertisement
Online Test Banks
Score higher
See Online Test Banks
eLearning
Learning anything is easy
Browse Online Courses
Mobile Apps
Learning on the go
Explore Mobile Apps
Dummies Store
Shop for books and more
Start Shopping

Essential Online Survey Terms

Part of the Online Surveys For Dummies Cheat Sheet

Before you launch your next survey, be sure you speak the language. Here are five essential online survey terms that will make you sound like a pro.

  • Open-ended question: A type of survey question designed to allow respondents to share their thoughts in their own words.

  • Segmenting: Groups of respondents based on specific characteristics, such as age, geography, gender or online versus offline customer.

  • Template: A document that includes suggested questions or layouts that helps you prepare your online survey more quickly.

  • Unbalanced scale: A biased scale that offers more options on one side of an opinion than another. Balanced scales, by contrast, offer an equal number of options on each side of the scale.

  • Page break: A tool in the online survey software that lets the author start a new page for the next question. Page breaks can help avoid respondent bias that may come from seeing later questions.

blog comments powered by Disqus
Advertisement
Advertisement

Inside Dummies.com

Dummies.com Sweepstakes

Win an iPad Mini. Enter to win now!