Ensuring Your Marketing E-Mail Is CAN-SPAM Compliant
8 of 8 in Series: The Essentials of Spam and Blacklists as Applied to E-Mail Marketing
If you're e-mail marketing, you must get familiar with the CAN-SPAM Act. The CAN-SPAM Act of 2003 and the 2008 revisions to the Act apply to all commercial e-mails (e-mails that have advertising, promotions, or information from a business website). Here are some things you can do so your business-related e-mails are legally compliant:
Send your e-mail to permission-based lists only.
Provide a way for your list subscribers to opt out permanently.
Keep your opt-out process simple and don't charge money or ask for additional information to opt out.
Don't pay people or give them incentives to forward your e-mails.
Make sure your e-mail includes your physical address (a PO Box is okay)
Don't mislead your audience with your From line or e-mail address.
Make sure your e-mail Subject line is honest about your content.
Make sure your e-mail clearly states that the e-mail is a solicitation unless you have affirmative consent.
Learn the law before sending any commercial e-mail; use an attorney.