Embed Video and Audio Files in Your Web Pages for Better SEO Results

If you want to include video and audio content in your Web pages, you can embed these files to make them more SEO friendly. You should also choose content that enhances your site’s message and makes it more entertaining and meaningful to your visitors.

Some sites offer video or audio files by displaying them in a separate pop-up window with no text. This has some value for visitors, but because search engines can't do much to understand the contents of a video or audio file, and because the pop-up window doesn't provide the spiders with any context that would help them understand the media's contents, the site has missed a valuable opportunity to enhance its keyword relevance with this great content.

A better way to handle video and audio files is to embed them right into your Web pages. Let the video play from right on the Web page, and include descriptive text about the video on that page. Give users a hyperlink to let them hear an audio clip of a Ford Mustang engine on your Ford Mustang landing page, and let the anchor text and the sentences in the code surrounding the image help to support your page’s keyword relevance. Some files, like MP3 that contain clean narrative, can be indexed by the searches, but this isn't perfect. The key to including video and audio files effectively is to place them in proximity from a code view to on-topic text that the search engines can read.

Include video for better SEO results

You can include videos on your Web pages if they’re relevant to your topic. Basically, anything that can be shown in a short video that is relevant to your Web page could be used: Just make sure it’s ethical and within acceptable standards for your industry. If you can, you should always be hosting your videos on your site. You can upload them to YouTube as well, but it's your content and you should have it on your site. The possibilities are endless, but here are some examples of videos you might include, just to give you some ideas:

  • Product demo. Include a small video demonstrating your product or service’s features and benefits. You can do this in a straightforward way or comically. For example, the Blendtec blender company uses video extremely effectively by showing videos of its product pulverizing things you’d never think to put in a blender (a shoe, an iPhone, and so on). The engaging videos alone have attracted thousands of interested buyers to the site, and have become a viral Internet phenomenon in their own right.

  • Speech. If you or someone notable from your company speaks in public, you could capture a digital video of an appropriate speech. Just a snippet might be enough.

  • Tour. A video can be a tremendously effective tour guide. Show off your company building, impressive equipment, state-of-the-art facilities, or beautiful location — just pick something that can be well shown through a short video.

  • Interview. You could interview one of your own personnel to give site visitors a “face-to-face” greeting, introduce one of your executives, or just give a video update of something newsworthy for your business. Alternatively, you could do a brief customer interview and post a live testimonial about your product or service.

Include audio for better SEO results

In the world of SEO, embedding an audio file or offering a podcast carries weight with the search engines — not to mention users.

Consider what types of audio files you might offer in your site. Here are some ideas:

  • Sounds. If your site has anything to do with nature, consider offering nature sounds (waterfall, mockingbird calls, hyenas whooping, and so on). You could demonstrate how quiet your product is by recording its noise compared to, say, a roomful of football fans after a touchdown play. Or, you could use on-topic recordings of bells ringing, trains whistling, tires screeching . . . this list is going downhill fast, but you get the idea.

  • Music. You should include music on your site only if your site is about music. (Background music for the sake of ambiance alone can be annoying, but as long as you default it to off and offer a volume control, it could be effective.) If you’re a recording artist, by all means, include lots of links to your music and make sure to include keyword-rich song titles in the anchor text.

  • Speaking. You could include a recording of a presentation, speech, sermon, training, poetry reading, or other public speaking event that’s relevant to your page topic and keywords. This makes for excellent SEO-friendly content.

  • Interviews. A Q&A session with one of your own staff or a notable person in your industry could be recorded and offered on your Web site. If you hire a new executive, consider interviewing her talk-show–style as an introduction that you can post on your Web site.

  • Podcasts. To make your site even more advanced, host a podcast that site visitors can subscribe to. With a podcast, users can download digital audio recordings of a radio show or other type of regular program and listen to it on an iPod or other device. These are great for lessons, weekly recaps, radio shows, or even mixes of your favorite music with some commentary sprinkled in.

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