Driving Twitter Traffic to Your Website or Blog

One way to use Twitter in your marketing venture is to use it to send people to your website or blog. To formulate a plan to drive Twitter followers to your site or blog you must recognize that blogs and websites are two different things.

A website is generally static and unchanging, so if you want to get people to visit it, you need to change it once in a while and offer something new and of value (for example, a special offer or downloadable coupon). A blog, on the other hand, changes every time you publish a new post. It’s a little like a newspaper, with every blog post like a new issue, and you can let people know that a new issue is on their newsstands now.

There are basically two ways to share updates to your blog (or website):

  • Publishing blog feeds by hand: You can easily share by hand with your Twitter followers when you update your blog. Copy the URL of your latest post, shorten the URL with one of the many URL shorteners, and send out a tweet that includes the shortened URL. TweetDeck has several built-in URL shorteners, and they all have their own website, as well.

    A typical format for tweeting about a new blog post is to type New post:, copy and paste the blog headline, and paste the shortened URL. The Please RT at the end encourages your followers to retweet the message to their followers.

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  • Automating your blog feed: You can use a few programs to automatically send out tweets when you update your blog, but the most popular ones are listed here:

    • Twitterfeed works by visiting your blog at set intervals, from every 30 minutes to every 24 hours, to see whether you have any new posts. It then posts the headline and URL to your Twitter feed (hence the name). So, when you create a new blog post, you don’t need to do anything else. It’s all done for you.

    • Ping.fm sends out a 140-character message to different social networks, including Twitter, Facebook, LinkedIn, FriendFeed, and even your blog. In fact, Ping.fm can post to nearly 40 social networks, if you’re on that many (you should use only two, maybe three, tops). However, you have to write each message and shorten each URL manually.

      But — this is the really cool part — you can feed your Twitterfeed, uh, feed into Ping.fm. When you set up a Twitterfeed account, tell it to send your posts to your Ping.fm account, rather than your Twitter account. Then make sure that you have all your social networking tools set up on your Ping.fm.

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