Designing Your eBay Store
When you sign up for an eBay store, you set some design options, but you can always change those. But remember: design isn't just about colors and themes. You can decide whether you want to include custom pages, promotion boxes, and other elements as a part of your store's design.
As part of your store subscription, your My eBay selling area is replaced with eBay's Selling Manager. Selling Manager gives you easy access to customize your store at any time by going to the Manage My Store box, on the lower right of your Selling Manager summary page.
In the Store Design area, you can perform major tasks required for your store.
Here are a just few of the tasks you should consider revisiting:
Store design: You can always go back here to change the name of your store or the theme of your pages. You can also change the way your items are displayed: gallery view or list view.
You should also select the order in which your items will sort. Highest Priced First, Lowest Priced First, Items Ending First, or Newly Listed First.
Custom pages: Most successful eBay sellers have (at the very least) a Store Policies page. When you set up a policies page, eBay supplies you with a choice of layouts. Just click the Create New Page link to select the template that you want to use. Don't freak out if you don't know HTML, eBay helps you out with an easy-to-use HTML generator.
Following are some important policies to include:
Indicate to what locations you'll ship.
Specify the sales tax you plan to collect. If your state doesn't require you to collect sales tax, leave the area blank. If it does, select your state and indicate the proper sales tax. Most states won't require you to collect sales tax unless the sale is shipped to your home state.
State your customer-service and return policy. Fill in the information regarding how you handle refunds, exchanges, and so on. Be sure to include whatever additional store information you think is pertinent.
You can also set up a custom home page for your store, but it's not a popular option. Most sellers feel it's best to let your visitors go right to the listings of what you're selling.
Custom categories: Here's where you really make your store your own. You may name up to 300 custom categories that relate to the varied items you sell in your store.
Promotion boxes: Set up some promotion boxes and change them every month or so to keep your store's look fresh. Select items for promotion that work well with the particular selling season. You have the option of inserting a filmstrip of your items. When your prospective buyer mouses over one of the photos, it expands.
Search engine keywords: Check out this area to see the keywords that eBay forwards to the major Web shopping and search feeds. If you think there are better keywords, be sure to add them.